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Why KIX-92.1?
Advertising on KIX-92.1 is effective and affordable. Nothing
can beat the impact of a well-written (i.e., motivational)
radio ad, coupled with frequent exposure. Unlike newspaper
ads, radio ads are more than just ink on paper. And unlike
TV ads, the audience isn't in the bathroom when your
commercial airs.
You can make more money with radio advertising! Call us for
details at 662-843-3392.
10 Good Reasons to Advertise
"My store has been here forever" ... "Everybody knows about
us" ... "We’re doing just fine without advertising" ... "I
have such a great location, I don’t need to advertise" ...
Don’t kid yourself. It’s virtually impossible to build a
successful businesses without advertising. There are many
good reasons to advertise, including attracting new
customers, increasing sales and business growth. Here are 10
of the best (courtesy of the Radio Advertising Bureau):
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You must advertise to reach new
customers. The market changes constantly. New
families moving into the area mean new potential
customers for you, or for your competition. Customers'
income levels are constantly changing, which means
changes in lifestyles, needs and buying habits.
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You must advertise continuously.
Shoppers don’t have the same store loyalty they once
had. Automobiles give shoppers mobility and freedom. The
National Retail Merchants Association says. “Mobility
and non-loyalty are rampant. Stores must promote to get
former customers to return and to attract new ones.”
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You must advertise to influence
shoppers throughout the buying cycle. People often
go from store to store comparing prices, quality and
service. Advertising must reach them consistently
through the entire decision-making process. For example,
the average new car purchase is a 13-week cycle. Your
name must be fresh in their ears and minds when they
ultimately decide to buy.
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You must advertise because it pays
off over a long period. Your advertising today is
selling customers whose buying decision may be weeks
away. Advertising gives you a long-term advantage over
competitors who cut back or cancel advertising. A
five-year study of more than 3,000 companies found that
advertisers who maintained or expanded advertising over
the five years saw their sales increase an average of
100%.
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You must advertise to generate more
store traffic. Continuous store traffic is the first
step toward sales increases and expanding your base of
shoppers. For every 100 items shoppers plan to buy, they
make at least 30 unanticipated in-store purchases.
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You must advertise to make more
sales. Advertising works! Businesses that succeed
are almost always strong, steady advertisers. Look
around; you’ll find the most aggressive and consistent
advertisers are almost always the most successful.
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You must advertise because there is
always business to generate. As long as you’re open
for business, you’re got overhead to meet and new people
to reach. Advertising will generate customers now, and
in the future. Your doors are open. Even the slowest
days produce some sales.
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You must advertise to keep a healthy
positive image. In today’s competitive marketplace,
rumors and bad news travel fast. Advertising corrects
misleading gossip and punctures overstated bad news.
Advertising that is vigorous and positive can bring
shoppers into your store regardless of the economy.
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You must advertise to maintain store
morale. When advertising and promotion budgets are
suddenly cut or cancelled, salespeople may become
alarmed or demoralized. Positive advertising boosts
morale. It gives your staff strong, positive,
motivational support.
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You must advertise because your
competition is advertising. There are only so many
consumers in the market ready to buy at one time. You
must advertise to keep your share of customers or you
will lose them to the more aggressive competitors.
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