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Here are some frequently-asked questions concerning KIX-92.1...
Q: Who owns KIX-92.1
A: Delta Radio, LLC, chartered in Nevada. There's no connection to the original Delta Radio Inc.,
except many of the same owners are involved.
Q: What happened to WDTL-FM?
A: WDTL-FM, along with the other stations owned by Delta Radio, Inc. was sold in 2003 to a company
from Tyler, Texas. After several years of bad management, the stations all went off-air.
Q: How is KIX-92.1 connected with WDTL-FM?
A: No official connection, yet many of the same people who were involved in the original WDTL-FM
are part of KIX-92.1.
Q: Why do you call the station "KIX"?
A: Our call-letters are WKXY, so "Kix" just seemed natural. "Kix" or "Kicks" is a popular name for
country stations, including KIX-106 in Memphis, Kicks-101.5 in Atlanta, Kicks-104.9 in Green Bay, Wisconsin, and
many others.
Q: Why do radio stations run
commercials?
A: Advertising revenue is our sole source of income. Local
businesses buy advertising from us to help them attract more customers and generate more sales. Without
advertising revenue, radio stations could not stay in business. Contrary to popular belief, radio
stations do not receive any government funding, nor do we receive any money from the record companies for playing
their music. In fact, we have to PAY the greedy bastards for the privledge of playing the music you hear on
KIX-92.1.
Q: How can my business advertise on KIX-92.1?
A: Call us at 662-843-3392. Advertising on KIX-92.1 in an economical way to generate more sales at
your place of business?
Q: I hear Jim talking to other business owners on the morning show, people like
Debbie at Mudpuddles and Mike at South Street Pharmacy. How do I get Jim to talk to me?
A: As entertaining as those are, they are actually paid commercials. If you'd like to promote your
business on-air with Jim & Patsy, call us at 662-843-3392.
Q: My church is having a bake sale. Can you announce it on-air for
us?
A: KIX-92.1 provides a limited number of free Public Service Announcements for qualified non-profit
organizations. If you are engaged in a not-for-profit event and are not paying to advertise in any other media, you
may qualify for free announcements. Call us at 662-843-3392 for details. If you'd like to purchase paid commercial
advertising, we offer a discount rate for qualified non-profit organizations.
Q: I play guitar in a country band. How can we get our songs played on
KIX-92.1?
A: The simple answer is, you can't. KIX-92.1 utilizes a national programming service that selects
the songs we play. Typically, only songs that are popular on the country music charts receive airplay.
Q: How do I get to be a DJ?
A: It's not as easy as you think. Having a good voice helps, but it's also necessary to have a fun
personality and the ability to relate with people. Unlike the "old days", there are very few live DJs spinning
records, so the job opportunities are limited. But, if you think you have what it takes, send us your resume.
Q: Are all the DJs on KIX-92.1 actually in Cleveland?
A: Honestly, no. Jim Gregory does his show live from our studios at Valley Court Square,
but most of our regular programming is what we call "pre-produced." However, unlike some stations that just run a
network feed and stick-in local commercials, KIX-92.1's programming is customized for Cleveland. Our DJs talk about
local events, not just about things they saw in USA Today.
Q: Jim Gregory has been around for years. How old is he?
A: Jim got started in radio when he was only four, broadcasting play-by-play of diaper races in
Drew, so he has had a long career. His actual age is a closely-guarded secret. Like Dick Clark, Jim will never
die.
Q: I'm seeing song titles and artists on the display of my car radio. How do you do
that?
A: It's called Radio Broadcast Data System, RBDS for short. Many new car radios have it built-in.
As the songs are playing, our computer system sends a data stream that is encoded by your radio to create the text
display.
Q: I also hear KIX-92.1 on 102.7. Why is that?
A: What you're hearing is called a "translator" station. Translator stations are licensed to repeat
the programming of other full-power stations. The translator station is W274AW. It operates with a power of
250-watts from a tower located behind Valley Court Square in Cleveland.
Q: Why do some FM signals travel farther than others?
A: FM stations operate at different power levels. Most small-town FM stations, like KIX-92.1
operate with 6000 watts. FM stations can operate with up to 100,000 watts, but it's virtually impossible for any
new station to be allowed that much power.
Q: I have an XM satellite radio, so why should I listen to
KIX-92.1?
A: Satellite radio is not local. You'll never hear any local news; you'll never hear thunderstorm
or tornado warnings; and you certainly won't hear Jim Gregory. Also, KIX-92.1 does many things to support the local
community, including various fundraisers and benefits. You'll never hear any of that on satellite radio.
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