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KIX FAQs

Here are some frequently-asked questions concerning KIX-92.1 ...

Q: What happened to WDTL-FM?

A: WDTL-FM, along with the other stations owned by Delta Radio, Inc. was sold in 2003 to a company from Tyler, Texas. After several years of bad management, the stations all went off-air.

Q: How is KIX-92.1 connected with WDTL-FM?

A: No official connection, yet many of the same people who were involved in the original WDTL-FM are part of KIX-92.1.

Q: Who owns KIX-92.1

A: Delta Radio, LLC, chartered in Nevada. There's no connection to the original Delta Radio Inc., except many of the same owners are involved.

Q: Why do you call the station "KIX"?

A: Our call-letters are WKXY, so "Kix" just seemed natural. "Kix" or "Kicks" is a popular name for country stations, including KIX-106 in Memphis, Kicks-101.5 in Atlanta, Kiks-104.9 in Green Bay, Wisconsin, and many others.

Q: How can my business advertise on KIX-92.1?

A: Call us at 662-843-3392. Advertising on KIX-92.1 in an economical way to generate more sales at your place of business?

Q: I hear Jim & Patsy talking to other business owners on the morning show, people like Debbie at Mudpuddles and Mike at South Street Pharmacy. How do I get Jim & Patsy to talk to me?

A: As entertaining as those are, they are actually paid commercials. If you'd like to promote your business on-air with Jim & Patsy, call us at 662-843-3392.

Q: My church is having a bake sale. Can you announce it on-air for us?

A: KIX-92.1 provides a limited number of free Public Service Announcements for qualified non-profit organizations. If you are engaged in a not-for-profit event and are not paying to advertise in any other media, you may qualify for free announcements. Call us at 662-843-3392 for details. If you'd like to purchase paid commercial advertising, we offer a discount rate for qualified non-profit organizations.

Q: I play guitar in a country band. How can we get our songs played on KIX-92.1?

A: The simple answer is, you can't. KIX-92.1 utilizes a national programming service that selects the songs we play. Typically, only songs that are popular on the country music charts receive airplay.

Q: How do I get to be a DJ?

A: It's not as easy as you think. Having a good voice helps, but it's also necessary to have a fun personality and the ability to relate with people. Unlike the "old days", there are very few live DJs spinning records, so the job opportunities are limited. But, if you think you have what it takes, send us your resume.

Q: Are all the DJs on KIX-92.1 actually in Cleveland?

A: Honestly, no. Jim & Patsy do their show live from our studios at Valley Court Square, but most of our regular programming is what we call "pre-produced." However, unlike some stations that just run a network feed and stick-in local commercials, KIX-92.1's programming is customized for Cleveland. Our DJs talk about local events, not just about things they saw in USA Today.

Q: Jim Gregory has been around for years. How old is he?

A: Jim got started in radio when he was only four, broadcasting play-by-play of diaper races in Drew, so he has had a long career. His actual age is a closely-guarded secret. Like Dick Clark, Jim will never die.

Q: I'm seeing song titles and artists on the display of my car radio. How do you do that?

A: It's called Radio Broadcast Data System, RBDS for short. Many new car radios have it built-in. As the songs are playing, our computer system sends a data stream that is encoded by your radio to create the text display.

Q: I also hear KIX-92.1 on 102.7. Why is that?

A: What you're hearing is called a "translator" station. Translator stations are licensed to repeat the programming of other full-power stations. The translator station is W274AW. It operates with a power of 250-watts from a tower located behind Valley Court Square in Cleveland.

Q: Why do some FM signals travel farther than others?

A: FM stations operate at different power levels. Most small-town FM stations, like KIX-92.1 operate with 6000 watts. FM stations can operate with up to 100,000 watts, but it's virtually impossible for any new station to be allowed that much power.

Q: I have an XM satellite radio, so why should I listen to KIX-92.1?

A: Satellite radio is not local. You'll never hear any local news; you'll never hear thunderstorm or tornado warnings; and you certainly won't hear Jim & Patsy. Also, KIX-92.1 does many things to support the local community, including various fundraisers and benefits. You'll never hear any of that on satellite radio.

WKXY RADIO · 201 E. SUNFLOWER ROAD, SUITE 5, CLEVELAND, MS 38732
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